Direct Marketing Service

Database marketing - Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.

Telephone Preference Service - The Telephone Preference Service is a British opt-out telephone list that is intended to prevent telemarketing calls to those who do not wish to receive them. The administration of the list is performed on behalf of OFCOM by the British direct marketing industry, in a similar way to the Mailing Preference Service.

Direct Service - The Direct Service is a branch of the Boy Scouts of America. Formerly known as the Direct Service Council (800), Direct Service was created in 1955 to make the Scouting program available to citizens of the United States and their dependents living in countries outside the jurisdiction of the Transatlantic Council (headquartered in Germany and serving American Scouts in much of Europe) and the Far East Council (headquartered in Japan, serving several nations in the western Pacific.

Direct response marketing - Direct response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly.

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